Print marketing is a valuable tool to increase your sales.

It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material. Print marketing itself has a wide variety of options. Below are five effective choices and why they work.

Promotional materials increase sales.

Promotional materials are one of the most popular and effective print marketing tools. 

Popular promotional products include stickers, fridge magnets, key chains, t-shirts, and bags. They usually include your company’s name and/or logo. In the U.S, promotional materials is a $17.8 billion industry. Given their efficacy, it’s no wonder the business is so large. 

When deciding which promotional materials to use, bear in mind the best promotional items are the ones customers will keep. 77% of customers said the promotional product’s usefulness was their number one reason to keep it. Customers considered health, safety, technology, and writing products to be the most useful.

A calendar is one example of a useful and, therefore, effective promotional material. 

Promotional material example: calendars

Over its lifetime, a promotional calendar will generate around 850 impressions, making them extremely powerful marketing tools.

Customers love calendars because they are useful. Recipients will hang them up and use them often to remember important dates and events.

You can use the calendar’s space to highlight positive customer stories and include your business’s important dates. 

Brochures increase sales. 

Brochures give you the space to provide detailed information about your business. 

Often, they work best in location-specific spaces, making them perfect for the tourist industry. According to Bentley University, 95% of visitors who pick up a brochure become aware of a business, and 83% of visitors plan to visit a company they see in a brochure. Those are high statistics! 

Posters increase sales.

40% of those who saw a poster visited the business advertised, 24% made a purchase, and 13% recommended the advertiser to others. 

Again, these are very promising numbers. For example, if 100 people see your poster, which is more than likely if you place it in a high-traffic area, then this will translate to about 24 sales and 13 likely sales.

The 13% who recommend the advertiser to others is a positive statistic. After all, word-of-mouth advertising is highly effective, increasing trust and sales. 

Catalogs increase sales.

Catalogs allow you to highlight your most profitable items to prospective clients. 

In a world that’s becoming increasingly advertisement averse, catalogs are a breath of tried and true air. 84% say they enjoy catalogs from brands they’ve purchased from in the past, and 57% say they enjoy receiving catalogs from brands they’ve never heard of. 

Because customers enjoy receiving catalogs, they are more likely to keep them and look at them. On average, consumers spend about 15.5 minutes looking over catalogs and hold onto them for about 20.3 days.

Promotional materials, brochures, posters, and catalogs are a small percentage of the many print materials to increase sales. We’ll help you find the best match to serve your needs. By keeping the cost of printing low, your sales can go high. 

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When attending events, people coming to your booth enjoy picking up promotional products that remind them of your business and are useful in their homes.

A study by the Advertising Specialty Institute revealed an 85% recall rate on promotional items. In addition, most households have an average of 30 promotional items, including pens, mugs, and travel accessories, which help increase the recall rate for businesses. 

Handing out promotional items has many benefits for businesses, including: 

  • Increasing website traffic
  • Boosting brand awareness
  • Helping increase free customer reviews and referrals
  • Finding new social media followers

Below are seven fun promotional products to celebrate your business and hand out to customers and potential customers.

7 Fun Promotional Products to Celebrate Your Business

1. Coffee Cups and Mugs

Branded coffee cups and mugs are a favorite among those who collect promotional products and swag. Clients and customers will be reminded of your business every time they enjoy their morning coffee or cup of tea. 

2. Portable Chargers or Power Banks

Everyone has some portable electronic device, such as phones and tablets, which they carry.

Giving out portable chargers or power banks offers customers a way to charge their wireless devices without finding an outlet. Many people do not spend the money on these devices and will carry the one given to them with your company logo everywhere they go. 

3. Travel Pack and Accessories

Several accessories help travelers make their journeys much more effortless and offer a unique opportunity to create and distribute promotional items.

Create a travel pack and accessories if you have travel customers, such as travel notepads, passport holders, organizers, and bag tags. 

4. Food, Snacks, and Chocolates

Food, snacks, and chocolates make for good prizes or promotional giveaways.

Work with a local food brand to create branded goodies to give away to customers or at an upcoming community event. Promotional food, snacks, and chocolates include fruit baskets, cookies, pastries, boxes of chocolates, and cakes. Include a thoughtful card and personalize the promotional basket for the client or customer you send it to.

5. Pens, Pencils, and Highlighters

Some of the everyday things people grab from event tables and businesses are pens, pencils, and highlighters. These are popular items and very affordable when looking for branded promotional items to give away. 

6. LED Flashlights

LED flashlights can be full-sized flashlights or as small as keychains and are popular giveaways at events. Use branded LED lights as prizes to winners who stop by your booth during a promotional event. 

7. Reusable Water Bottles

Today, everyone has a reusable water bottle they use to go to the gym, go walking, or have with them when out of the house. In addition, branded reusable water bottles are perfect giveaways at events and can be spruced up with built-in diffusers, straws, etc. 

Whether you are looking for some promotional items to send out to clients, use as giveaways, or hand out at an upcoming promotional event, there are many to choose from that people love.

Selecting the best promotional item to hand out ensures people who receive it will keep it in their homes or pass it along to someone else who may be able to use it all while keeping your brand top of mind. 

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Above and beyond customer service leaves customers satisfied and impressed. 

Customer service is essential for many clients in determining their overall satisfaction with your company. Most customers have little patience for poor customer service.

Customers with a bad customer service experience are more likely to leave than those unhappy with prices. That’s a primary reason why 89% of consumers switched to a competitor after a poor customer experience. 

Customer retention saves your company money. Repeat customers spend more and in larger amounts while also bringing in more customers. Customer service is at the forefront of keeping customers happy and coming back for more. Providing top-notch customer service is imperative for the success of your business. 

Check out the qualities that make for great customer service. 

1. Customer service skill: positivity

Often, customer service representatives are dealing with angry customers.

It’s important for them to keep a positive spin on the situation while not being insensitive to the customer’s emotional state. 

Being aware of the customer’s emotions is a key part of empathy. 

2. Customer service skill: empathy

Consumers use emotions over information when evaluating companies. 

Therefore, customer service should focus on the emotions of the customer. This begins by being able to perceive these emotions and then meeting the customer’s emotional needs. Ultimately, the customer is going to take away how they felt during the encounter. Make sure it’s a positive experience! 

This task of guiding the customer’s emotions is greatly aided by clear communication. 

3. Customer service skill: effective communication

33% of clients say the most important skill a customer service representative can have is efficiently answering questions.

Unclear communication and an inability to clearly answer customer questions escalate the situation, turning dissatisfied customers into angry ones. 

Speaking isn’t the only form of communication. Written skills are important as well. Although often underlooked, writing within customer service can be more challenging because it’s harder to convey a tone. An email taken the wrong way will further aggravate the customer. 

One effective way to avoid aggravating customers is by responding in a timely manner. 

4. Customer service skill: timeliness 

The quicker you respond, the better. 

Of online consumers, 71% expect to be helped within five minutes, and 31% will go elsewhere if help isn’t immediately provided. Being available to quickly help customers is an important aspect of great customer service. 

It’s also important to streamline your methods because the more time you spend on one customer, the later you’ll be able to address another’s needs. Therefore, find the balance between being attentive and listening to the customer’s needs while moving things along in a timely fashion. Being tech-savvy and able to use the programs within your company can go a long way in speeding up the process. 

Having a genuine work ethic will speed up the process as well. 

5. Customer service skill: work ethic

A strong work ethic is important in any role, especially in customer service. 

Going above and beyond to meet customers’ needs will help your business stand out positively, building loyalty and trust. 

How to Develop Quality Customer Service Representatives

Quality customer service primarily comes down to hiring the right people who naturally possess the above qualities. However, there are specific actions your business can take to develop quality customer service representatives. 

1. Provide customer service training 

Customer service training can take many forms, such as a formal course, online resources, or a mentor/coach. 

Whatever form the training occurs, it should be effective. Your customer service representatives should feel confident in addressing various customer needs. Your employee should feel comfortable with company knowledge, knowing the buying process and your product/service. Learning all the ins and outs can take time, depending on the company. This is why employee retention is important. 

If your employee doesn’t know the answer to the customer’s inquiry, they should be able to get the customer to someone who can. 

2. Have a clear customer service pathway

If the customer service representative can’t answer the question, it’s imperative the next person in the chain can. 

Customers hate having to repeat themselves over and over to multiple people within the same company. The fewer people they need to talk to and the faster the problem can be resolved, the happier the customer is. 

It’s okay if the employee doesn’t know the answer to a question. Learning how to say, “I don’t know, but I know someone who does,” will help keep customers satisfied. 

3. Thank the customer 

Every customer complaint indicates about 26 other unhappy customers who remained silent.

Many unhappy silent customers leave. 91% of the 96% of unhappy customers who don’t complain will leave and never come 

Therefore, although it may be unpleasant to be on the receiving end of an unsatisfied customer, ultimately, the customer is doing you a service. They are pointing out a problem that has affected many others. Now, you can fix the problem and retain customers. 

After the altercation, consider sending the customer a thank you card for their feedback. This will further help your company get back on good terms with the customer while also elevating your business in the customer’s eyes. Perhaps provide a personal discount for the customer to further share your appreciation for their input. 

We’re here to help you satisfy your customers by printing marketing materials your customers enjoy. For all your printing needs, including thank you cards, we’ve got you and your customers covered! 

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The digital marketing age has become an essential component of any company’s marketing strategy.

Since much of the world has moved online, search ads, blog content, email newsletters, and social media posts are relatively inexpensive and practical tools to increase a marketing plan’s reach.

Although we find many of our clients and customers online, we must not forget the importance of having a non-digital marketing strategy and getting out face-to-face with our potential clients and customers. 

What Is Offline Marketing? 

Essentially, offline marketing is any advertising, marketing, or promotional practice using channels that are not online or accessible via cell phones, computers, or tablets.

Though many do not always consider offline marketing because they feel it is an outdated practice, it can be somewhat effective. Using both online and offline marketing strategies, businesses can expand their reach and capture the attention of many more clients and customers.

Offline Marketing Tips for 2022

There are many things you can do offline to help market your business.

It may seem primitive to some to get out and meet others face-to-face, but in the long run, doing so, along with a solid digital marketing plan, can take your business to the next level. 

Some of the best offline marketing tips for 2022 include:

  • Join your local chamber of commerce and attend meetings and events.
  • Business cards work well, especially when wanting to set your business apart using a unique design reflecting your brand values.
  • Printed pamphlets and flyers offer an informational marketing tool that you can hand out at exports, events, and during networking meetings.
  • If you own a business, you are an expert in your field. Write and publish a book sharing your expertise with a larger audience.
  • Offer existing customers loyalty rewards and coupons and send unique coupons to attract new customers.
  • Send seasonal cards and gifts to your loyal customers and members of your mailing list.
  • Find another business that shares your values and business model to work together to co-develop products, cross-promote each other’s company, and co-sponsor events.
  • Get involved with the community by setting up a booth at local events, sponsoring local nonprofits, volunteering, attending government meetings, networking events, etc.
  • Host your community events and workshops, inviting other local businesses to join in for cross-promotion and providing entertainment for residents.
  • Send out press releases to local media outlets, including radio stations, new stations, and newspapers.
  • Try a local billboard to reach a new market and help your business stand out. 

There is a lot of untapped marketing potential in offline advertising. So take your business marketing efforts offline and get more involved in your local community. If done correctly, both digital and offline marketing can be very beneficial for businesses. 

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Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.

Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.

9 Reasons Direct Mail is Irreplaceable

1. Direct mail is long-term.

It’s something you touch and feel and need to think about before moving on to the next step of your day.

2. Direct mail is easy to understand.

There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy.

3.  Direct mail entices customers.

Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to.

4. Direct mail is customizable.

You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing.

5. Direct mail is more official.

Direct mail is a more permanent and trusted form of communication. People know that anyone can go online and get noticed, but serious businesses send out printed communication.

According to Marketing Sherpa, 76% of people trust ads they receive in the mail.

6. Direct mail is memorable and sentimental.

We all remember getting letters in the mail…right? Well, sending mail to your customers brings back that sentimental feeling.

Add a handwritten note or signature, making it even more personal.

7. Direct mail is inclusive.

Direct mail is more inclusive for older adults who don’t go online.

If you want to appeal to people who don’t even use websites or Google, direct mail is the best way to reach this target market.

8. Direct mail pairs with other media.

You can pair social media and digital content marketing with direct mail for a seamless customer journey.

Cross-promotion works wonders.

By incorporating your message online with the printed word, you will reach a broader audience and answer more of their questions.

9. Direct mail is dependable.

People like to check their mailboxes. On average, people get 122 emails per day. Compare that to the fact that 4 out of 10 people like checking their actual mailbox for items in the mail.

Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%), and catalogs (3.9%).

With this in mind, be creative and have fun with your direct mail so your customers will enjoy getting mail from you.

If you need further ideas on creating great direct mail pieces, we are here to help. 

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You might think of Twitter, Facebook, and email when you think of marketing.

But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads.

The Global Commercial Printing Market projects the commercial printing market to grow over the next five years, which means people will use this valuable marketing method even more.

The organization predicts that 72% of corporations will use direct mail campaigns.

Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye.

As a result, direct marketing is expected to continue its upward trend.

7 Reasons to Use Print as Opposed to Just Online.

1. It’s the most trustworthy.

Approximately 56% of customers find print marketing the most trustworthy type. In addition, direct mail response rates are 37% higher than email.

2. Be environmentally friendly.

There are environmentally-friendly ways to print, reducing the guilt with the printed word. For example, try using environment-friendly vegetable inks because they are made from vegetable oils.

And as far as trees go, only 17% of cut forest trees are used by the paper industry, which means the trees are fine. 

There are 20% more trees now in the United States than 40 years ago.

3. Think non-traditional printing.

There are basketball floors, signs, flyers, banners, and other types of print that help your business succeed in ways that online can’t match. 

4. Think outside-the-box printing. 

Right now, there are many ways to promote your business, and one of those is with a subscription box offering goodies to your clients on a monthly subscription-based business. 

5. Get your printing quicker. 

The options are endless. Printers can use many ways to print your marketing materials that will take much less time than before.

6. People love to be tactile. 

Having something to hold in your hands helps promote businesses. Try using oversize postcards and updated brochures more in your approach to advertising. Cross-promote with other companies, so you are supporting each other.

7. There is easy personalization. 

There are many ways to personalize your marketing using lists and data that offer information on specific people, where they live, what they do for a living, and the likelihood of buying from a printed piece.

Approximately 70% of Americans say mail is more personal than the internet. When you send out direct mail, you will get a better response than online marketing options.

People appreciate the extra care that goes along with a printed piece.

No matter why you choose to do printed marketing pieces, you know they are practical and have been proven to get results.

 

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Ever feel overwhelmed by your to-do list? The Kanban method might help.

Kanban comes from the Japanese word that translates into ‘visual signal,’ to convert work tasks into a visual format and limit the number of tasks concurrently being worked on while increasing transparency and speed.

Kanban takes a group-focused approach and encourages everyone on the team to be a leader. Here’s how it works.

Kanban Boards

Kanban boards are the format of which kanban is worked off.

These boards can be virtual or physical, and they consist of columns that break the workload up into sections. For example, you can have to-do, in-progress, and done columns. 

Within the columns, there are cards. The cards represent each work item. They move from column to column, left to right, beginning from the backlog (a queue of work to be done) to the finished stage.  

Kanban boards are designed to help limit work in progress, which helps decrease lead time.

Kanban Cards

Kanban cards provide all the necessary information, including a title, description, owner, due date, time logged, and workflow stage.

The history and information are updated as the card progresses through the workflow, increasing transparency. 

The cards (or tasks to complete) can generate from customer-based feedback or from within the company at meetings. All team members should be empowered to create a card. 

The time it takes to complete each card should be calculated. You don’t want a card to resemble every minute task, but you also don’t want the card to take two weeks to complete. The optimal time for each card is about one day or 6-8 hours. 

Kanban Work In Progress Limits

By enforcing work in progress limits, thereby limiting the amount of work your team can do at once, you’ll decrease your lead time.

This is because multitasking is inefficient, and time is wasted by switching between various projects. Enforcing work in progress limits helps foster a healthy workplace because your employees won’t be overwhelmed. Quality will increase because your employees can focus on one to two tasks at a time. Customers will be happy because of the high quality. 

Work in progress limits helps your team members say no, which may be challenging for some. When there isn’t any space on the kanban board to take on more work, saying no becomes easier, and an explanation backs it up. 

The recommended work in progress limit for your entire kanban board, according to Agile Coach Max Rehkopf, should be your team size (the number of people contributing on the kanban board) multiplied by one and a half or two. The recommended work in progress limit for each column is the number of people that look after each column multiplied by two. 

Pinpoint Bottlenecks

Kanban boards help you pinpoint bottleneck points in the workflow.

Bottleneck effects often arise from projects waiting on those with unique skill sets held by only a few team members. To help decrease bottlenecks, prioritize a sharing of skill sets. In this case, if there is a backup in the workflow, other team members can jump in to help. 

Getting Started

When first incorporating a kanban board into your workplace, it’s important to remember it’s not meant to revolutionize the workplace but rather provide a methodology to the current roles and responsibilities. 

Begin with a physical kanban board in a prominent location. Use sharpies, pens, sticky notes, etc., to put it together. This kanban board will serve as a conversation starter regarding how you work, write cards, and move through your work. These conversations lead to changes in the workflow. Once the company and employees understand the workflow, upgrade to a digital platform like Jira or Trello. This is helpful because you can share the workflow with people outside of your location. 

Kanban is a helpful visualization tool to help speed up the workflow process at your business by decreasing work in progress and providing a method to your work. Need to organize your print marketing? We can help!

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Marketing takes time and money to execute well, which means it needs to hit the mark and provide a good return on investment.

Here are ten ways to ensure your marketing efforts get the response you’re looking for. 

1. Find your target market.

It’s great to think that your business is for everyone, but it’s also unrealistic.

Marketers need to focus on the correct gender, age, profession, and so forth. That way, you know how to “talk” to them. Keep it real, and focus on who actually walks in your doors.

2. Point out the advantage of doing business with you.

Do your clients get freebies or a discount? Or maybe they get a free consultation?

Focus on the items that will get your prospects and clients to your door quicker. Offer them something unique that other people can’t get. If you target your market with direct mail, you can send specific offers to people you want to reach.

3. Find your niche and focus on it.

What makes your company special? How are you different from the competition? Show people how your company is doing business in a new, innovative way.

4. Target repeat customers.

Remember to target repeat customers rather than always looking to acquire new ones.

Clever marketing gurus find ways to include repeat customers and entice them to come back.

5. Follow up on your marketing.

Use a calendar to track when certain people have received their direct mail piece or other marketing, and then call on them.

Sometimes they just need an extra push along the way to get a hold of you.

6. Be personal with your marketing.

Make sure your target market feels special and knows you appreciate them and all their needs.

People are more likely to engage with advertising that they feel has been specifically tailored to them.

7. Create a hybrid campaign.

Direct mail is critical to most businesses’ success, but you’ll need to combine your efforts across multiple channels in today’s digital age. Use direct mail to point people to your website and online presence.

8. Test your marketing.

Rather than going all out right away, test your marketing on a small sample size.

Try mailing a small batch of direct mail to targeted customers. Then track it to see its efficacy before sending out the large campaign.

9. Use data points in your marketing.

Be sure to include codes on your promotional items so you can track your success. This will allow you to hone your advertising message and format to be more accurate.

10. Be patient.

While, of course, you want immediate responses, sometimes waiting is necessary to see if your efforts are working.

Remember that direct mail takes longer than clicking on a banner ad online. But the effort you put into your marketing will not go unnoticed.

Hone your advertising today with high-quality printing!

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It’s an exciting time. You have a new product or service, and you want to let the world know.

Here are some tips to help you succeed.

Do Your Market Research

The best way to start is to do some market research.

A great way to do this is to call 10 or 15 of your current customers and ask them what types of issues they have had regarding what you offer. Ask specifics so you know how you could potentially solve the problem.

Your research should show you what motivates your customers, which should help you address that issue.

Define Your Positioning Statement

What’s your positioning statement?

Writing this should help you figure out just what you’re planning on offering customers. It will tell why you are the best place for them to receive help and why your product is the best. Flush it out so you know exactly why people should go to you over the competition.

After creating your positioning statement, it’s time to present it to stakeholders. Take time to explain your statement to managers, product developers, and others who might be able to offer some criticism. If they like what you have to say, you’re more likely to receive a warm welcome from customers. And if they have suggestions, welcome them and take them to heart to hone your marketing efforts.

Get Your Message Out

Think about how you will use the media to get your message out.

Create a buzz about your product or service. Include different media types, including press releases, ads, advertorials, and other media-related promotions.

Make sure you know how to write a press release, and don’t be afraid to reach out to journalists to tell them your story. Just remember it needs to be a story, not an advertisement.

Remember, you only get one chance to start the buzz and create something for people to talk about. So, get as much attention as possible.

Get Your Team Up to Speed

Be sure to assign roles to your staff, so they know what they are responsible for during the launch.

This will ensure a smooth transition into the new product or service and make sure no one is doubling up on a job, which can slow progress.

Consider Your Timing

Choose the right day for the launch.

Is your product or service weather-oriented or seasonal? Make sure you launch it at the opportune time so that people can welcome it immediately. During this time, make sure that stakeholders know what you are doing. Keep them in the loop so they can support you.

Reflect and Learn

After the launch, be sure to evaluate it.

Did you get the results you were hoping for? Did you increase awareness? Were there things you should have done differently? If so, be sure to note it for the next product launch.

Being organized in your product launch is vital, as is communication. We are here for you to update letterhead, create a new logo or direct mail campaigns, and more. Reach out to us today!

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The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. 

According to Investopedia, direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting.

The success of your direct mail marketing is:

  • 40% dependent on your audience,
  • 40% dependent on your offer, and
  • 20% on everything else.

Let’s break it down and look at each one individually.

Direct Mail Marketing: Audience

You’re not going to get very far in your direct mail marketing campaign if you’re reaching the wrong people. Money spent on advertising to the wrong audience is wasted money. This is why reaching the right audience constitutes 40% of your direct mail marketing success. 

The right audience must be within your target market. The more precise you can make your target audience, the more effective your direct mail marketing campaign will be because the marketing will be more personalized. For greater personalization and success, go beyond surface-level characteristics. 

Build up a well-defined mailing list. Include people on the list who have bought similar products through similar methods. Keep records of who has bought from you in the past and how they did it. Target those who have bought similar products because of a previous direct mail marketing campaign. These people have a proven desire to buy your products. 

Direct Mail Marketing: Offer

The offer includes the product itself and incentives to get the customer to buy it now. It constitutes 40% of your direct mail marketing campaign success. 

First and foremost, the product must be something your audience actually wants. It’s going to be challenging to sell an unwanted product. Before releasing products, test them out with customers to see if there’s interest. 

Next, the offer within your direct mail marketing campaign must be good enough to incentivize your audience to buy now. Try out the following tips: 

  • Create FOMO (Fear Of Missing Out): if you can get the customer to feel as if by not buying your product, they’re missing out, you have effectively created tension and pressure within your customer to purchase the product.
  • Create urgency. If the customer doesn’t feel the need to buy now, they might never get around to it. But, letting the customer know that the offer is only for a limited time or until supplies last creates a sense of urgency to buy now, which translates into more sales.
  • Provide safety. People, in general, are incredibly risk-averse. Don’t let people’s fear of loss hurt your marketing campaign. For example, offer a 100% money-back guarantee offers. 

Direct Mail Marketing: Everything Else

20% of the success of your direct mail marketing campaign relies on everything else. This includes the copy (written material), design, and format. Advertisers often put most of their time and energy here when creating an ad campaign. But, usually, when an ad falls through, it is because of the audience or the offer. However, that’s not to say this step is not important.

Copywriters should connect with and compel the reader by identifying the customer’s pain points, frustrations, and hopes. They should effectively convince the reader why this product will work for them. The copywriters should work with the designers, whose primary goal is to get the material read. 

The 40-40-20 rule of direct marketing will help you create more effective direct mail marketing campaigns.

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