Print marketing is a valuable tool to increase your sales.

It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material. Print marketing itself has a wide variety of options. Below are five effective choices and why they work.

Promotional materials increase sales.

Promotional materials are one of the most popular and effective print marketing tools. 

Popular promotional products include stickers, fridge magnets, key chains, t-shirts, and bags. They usually include your company’s name and/or logo. In the U.S, promotional materials is a $17.8 billion industry. Given their efficacy, it’s no wonder the business is so large. 

When deciding which promotional materials to use, bear in mind the best promotional items are the ones customers will keep. 77% of customers said the promotional product’s usefulness was their number one reason to keep it. Customers considered health, safety, technology, and writing products to be the most useful.

A calendar is one example of a useful and, therefore, effective promotional material. 

Promotional material example: calendars

Over its lifetime, a promotional calendar will generate around 850 impressions, making them extremely powerful marketing tools.

Customers love calendars because they are useful. Recipients will hang them up and use them often to remember important dates and events.

You can use the calendar’s space to highlight positive customer stories and include your business’s important dates. 

Brochures increase sales. 

Brochures give you the space to provide detailed information about your business. 

Often, they work best in location-specific spaces, making them perfect for the tourist industry. According to Bentley University, 95% of visitors who pick up a brochure become aware of a business, and 83% of visitors plan to visit a company they see in a brochure. Those are high statistics! 

Posters increase sales.

40% of those who saw a poster visited the business advertised, 24% made a purchase, and 13% recommended the advertiser to others. 

Again, these are very promising numbers. For example, if 100 people see your poster, which is more than likely if you place it in a high-traffic area, then this will translate to about 24 sales and 13 likely sales.

The 13% who recommend the advertiser to others is a positive statistic. After all, word-of-mouth advertising is highly effective, increasing trust and sales. 

Catalogs increase sales.

Catalogs allow you to highlight your most profitable items to prospective clients. 

In a world that’s becoming increasingly advertisement averse, catalogs are a breath of tried and true air. 84% say they enjoy catalogs from brands they’ve purchased from in the past, and 57% say they enjoy receiving catalogs from brands they’ve never heard of. 

Because customers enjoy receiving catalogs, they are more likely to keep them and look at them. On average, consumers spend about 15.5 minutes looking over catalogs and hold onto them for about 20.3 days.

Promotional materials, brochures, posters, and catalogs are a small percentage of the many print materials to increase sales. We’ll help you find the best match to serve your needs. By keeping the cost of printing low, your sales can go high. 

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When attending events, people coming to your booth enjoy picking up promotional products that remind them of your business and are useful in their homes.

A study by the Advertising Specialty Institute revealed an 85% recall rate on promotional items. In addition, most households have an average of 30 promotional items, including pens, mugs, and travel accessories, which help increase the recall rate for businesses. 

Handing out promotional items has many benefits for businesses, including: 

  • Increasing website traffic
  • Boosting brand awareness
  • Helping increase free customer reviews and referrals
  • Finding new social media followers

Below are seven fun promotional products to celebrate your business and hand out to customers and potential customers.

7 Fun Promotional Products to Celebrate Your Business

1. Coffee Cups and Mugs

Branded coffee cups and mugs are a favorite among those who collect promotional products and swag. Clients and customers will be reminded of your business every time they enjoy their morning coffee or cup of tea. 

2. Portable Chargers or Power Banks

Everyone has some portable electronic device, such as phones and tablets, which they carry.

Giving out portable chargers or power banks offers customers a way to charge their wireless devices without finding an outlet. Many people do not spend the money on these devices and will carry the one given to them with your company logo everywhere they go. 

3. Travel Pack and Accessories

Several accessories help travelers make their journeys much more effortless and offer a unique opportunity to create and distribute promotional items.

Create a travel pack and accessories if you have travel customers, such as travel notepads, passport holders, organizers, and bag tags. 

4. Food, Snacks, and Chocolates

Food, snacks, and chocolates make for good prizes or promotional giveaways.

Work with a local food brand to create branded goodies to give away to customers or at an upcoming community event. Promotional food, snacks, and chocolates include fruit baskets, cookies, pastries, boxes of chocolates, and cakes. Include a thoughtful card and personalize the promotional basket for the client or customer you send it to.

5. Pens, Pencils, and Highlighters

Some of the everyday things people grab from event tables and businesses are pens, pencils, and highlighters. These are popular items and very affordable when looking for branded promotional items to give away. 

6. LED Flashlights

LED flashlights can be full-sized flashlights or as small as keychains and are popular giveaways at events. Use branded LED lights as prizes to winners who stop by your booth during a promotional event. 

7. Reusable Water Bottles

Today, everyone has a reusable water bottle they use to go to the gym, go walking, or have with them when out of the house. In addition, branded reusable water bottles are perfect giveaways at events and can be spruced up with built-in diffusers, straws, etc. 

Whether you are looking for some promotional items to send out to clients, use as giveaways, or hand out at an upcoming promotional event, there are many to choose from that people love.

Selecting the best promotional item to hand out ensures people who receive it will keep it in their homes or pass it along to someone else who may be able to use it all while keeping your brand top of mind. 

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